Sir Richard Branson on Virgin's Takeover of Hard Rock Vegas Hotel: It'll Be 'Tasteful, Fun'

Richard Branson arrived in Las Vegas on the first Virgin Atlantic nonstop flight from London in 2000 dressed as Elvis Presley. In 2007, he rappelled off the tower of the Palms to promote Virgin America. His appearance in 2010 was splashier still, as he rode (and toppled) a jet ski with a flight attendant …
Source: google